Influence of Personality and Communication Behavior of a Conversational Agent on User Experience and Social Presence in Augmented Reality

Published in IEEE Conference on Virtual Reality and 3D User Interfaces (IEEE VR 2024), 2024

Koleva, K. G., Vergari, M., Kojić, T., Möller, S. & Voigt-Antons, J.-N.

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A virtual embodiment can benefit conversational agents, but it is unclear how their personalities and non-verbal behavior influence the User Experience and Social Presence in Augmented Reality (AR). We asked 30 users to converse with a virtual assistant who gives recommendations about city activities. The participants interacted with two different personalities: Sammy, a cheerful blue mouse, and Olive, a serious green human-like agent. Each was presented with two body languages - happy/friendly and annoyed/unfriendly. We conclude how agent representation and humor affect User Experience aspects, and that body language is significant in the evaluation and perception of the AR agent.

Recommended citation: Koleva, K. G., Vergari, M., Kojić, T., Möller, S. & Voigt-Antons, J.-N. (2024, March). Influence of Personality and Communication Behavior of a Conversational Agent on User Experience and Social Presence in Augmented Reality. Paper presented at the IEEE Conference on Virtual Reality and 3D User Interfaces (IEEE VR 2024), Orlando, FL, USA. https://doi.org/10.48550/arXiv.2403.09883