Influence of Personality and Communication Behavior of a Conversational Agent on User Experience and Social Presence in Augmented Reality
Published in IEEE Conference on Virtual Reality and 3D User Interfaces (IEEE VR 2024), Orlando, FL, USA, 2024
Koleva, K. G., Vergari, M., Kojić, T., Möller, S. & Voigt-Antons, J.-N.
This study manipulates an AR agent’s personality traits and conversational style (e.g., warmth, dominance, proactivity) to examine effects on social presence, trust, and perceived usefulness. Findings show that agent behaviors aligned with user preferences and task context improve UX and acceptance, while mismatched dominance or intrusiveness can harm perceived rapport. We suggest adaptive agent policies for AR interactions.
Recommended citation: Koleva, K. G., Vergari, M., Kojić, T., Möller, S. & Voigt-Antons, J.-N. (2024, March). Influence of Personality and Communication Behavior of a Conversational Agent on User Experience and Social Presence in Augmented Reality. Paper presented at the IEEE Conference on Virtual Reality and 3D User Interfaces (IEEE VR 2024), Orlando, FL, USA. https://doi.org/10.48550/arXiv.2403.09883