Home / Publications / 2026
CONFERENCE[OC58]
From Interaction to Purchase: A Review on How Augmented Reality Impacts User Experience in Marketing
Henning, J., Vona, F., Pütter, J. & Voigt-Antons, J.-N.
International Conference on Human-Computer Interaction (HCII 2026), pp. 309–328, Springer
Record
- Reference
[OC58]in the Publikationsverzeichnis - TypeConference paper
- Year2026
- Research lineXR & Spatial Interaction
- Identifier
2026-06-15-ar-marketing-review
BibTeX
@inproceedings{voigtantons2026review,
author = {Henning, J. and Vona, F. and Pütter, J. and Voigt-Antons, J.-N.},
title = {From Interaction to Purchase: A Review on How Augmented Reality Impacts User Experience in Marketing},
year = {2026},
booktitle = {International Conference on Human-Computer Interaction (HCII 2026), pp. 309–328, Springer},
}