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CONFERENCE[C107]
From Wayfinding to Promotion: The Effect of Augmented Reality Points of Interest as a Marketing Medium
Henning, J., Vona, F., Schorlemmer, J. & Voigt-Antons, J.-N.
Poster accepted for presentation at the 32nd ACM Symposium on Virtual Reality Software and Technology (VRST 2026), Sendai, Japan
Abstract
Smartphone augmented reality navigation can overlay promotional points of interest (POIs) on a live view, but their visual form may affect the navigation experience. We conducted a within-subjects outdoor study (N = 31) comparing Objects, People, Footsteps, and Signs. After each condition, participants completed the User Experience Questionnaire (UEQ). All six UEQ scales differed significantly by visualization. Objects produced the highest Attractiveness score, Signs the highest Perspicuity score, and Footsteps the lowest scores on every scale.
Record
- Reference
[C107]in the Publikationsverzeichnis - TypeConference paper
- Year2026
- Research lineXR & Spatial Interaction
- Identifier
2026-11-01-C108
BibTeX
@inproceedings{voigtantons2026c107,
author = {Henning, J. and Vona, F. and Schorlemmer, J. and Voigt-Antons, J.-N.},
title = {From Wayfinding to Promotion: The Effect of Augmented Reality Points of Interest as a Marketing Medium},
year = {2026},
booktitle = {Poster accepted for presentation at the 32nd ACM Symposium on Virtual Reality Software and Technology (VRST 2026), Sendai, Japan},
doi = {10.1145/3822517.3849934},
}