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CONFERENCE[C108]
From Wayfinding to Promotion: The Effect of Augmented Reality Points of Interest as a Marketing Medium
Henning, J., Vona, F., Schorlemmer, J. & Voigt-Antons, J.-N.
Poster accepted for presentation at the 32nd ACM Symposium on Virtual Reality Software and Technology (VRST 2026), Sendai, Japan
Record
- Reference
[C108]in the Publikationsverzeichnis - TypeConference paper
- Year2026
- Research lineXR & Spatial Interaction
- Identifier
2026-11-01-C108
BibTeX
@inproceedings{voigtantons2026c108,
author = {Henning, J. and Vona, F. and Schorlemmer, J. and Voigt-Antons, J.-N.},
title = {From Wayfinding to Promotion: The Effect of Augmented Reality Points of Interest as a Marketing Medium},
year = {2026},
booktitle = {Poster accepted for presentation at the 32nd ACM Symposium on Virtual Reality Software and Technology (VRST 2026), Sendai, Japan},
}