The Impact of Social Environment and Interaction Focus on User Experience and Social Acceptability of an Augmented Reality Game
Published in 16th International Conference on Quality of Multimedia Experience (QoMEX 2024), Karlshamn, Sweden, 2024
Cocchia, L., Vergari, M., Kojic, T., Vona, F., Möller, S., Garzotto, F. & Voigt-Antons, J.-N.
We investigate how contextual factors shape the experience of an AR game by manipulating the social environment (alone, with friends, around bystanders) and the primary interaction focus (task-oriented vs. socially oriented play). Using standardized UX, presence, and social acceptability scales with observational notes, we show that co-present others and socially focused interactions can increase enjoyment and engagement but may reduce perceived appropriateness in public settings. We derive design guidelines for balancing playability with bystander comfort.
Recommended citation: Cocchia, L., Vergari, M., Kojic, T., Vona, F., Möller, S., Garzotto, F. & Voigt-Antons, J.-N. (2024, June). The Impact of Social Environment and Interaction Focus on User Experience and Social Acceptability of an Augmented Reality Game. Paper presented at the 16th International Conference on Quality of Multimedia Experience (QoMEX 2024), Karlshamn, Sweden. https://doi.org/10.48550/arXiv.2404.16479