Home / Publications / 2025
CONFERENCE[OC48]
Sales Skill Training in Virtual Reality: An evaluation utilizing CAVE and Virtual Avatars
Vona, F., Stern, M., Ashrafi, N., Schorlemmer, J., Stemann, J. & Voigt-Antons, J.-N.
Paper presented at the International Conference on Human-Computer Interaction (HCII 2025). Gothenburg, Sweden
Abstract
We evaluate a VR training program for sales conversations using a CAVE setup and avatar-mediated role-play. Compared to baseline materials, trainees show improved confidence, conversational structure, and handling of objections, with strong perceived presence and feedback usefulness. We discuss cost–benefit considerations and guidance for deploying VR sales training at scale.
Record
- Reference
[OC48]in the Publikationsverzeichnis - TypeConference paper
- Year2025
- Research lineXR & Spatial Interaction
- Identifier
2025-06-01-OC46
BibTeX
@inproceedings{voigtantons2025oc46,
author = {Vona, F. and Stern, M. and Ashrafi, N. and Schorlemmer, J. and Stemann, J. and Voigt-Antons, J.-N.},
title = {Sales Skill Training in Virtual Reality: An evaluation utilizing CAVE and Virtual Avatars},
year = {2025},
booktitle = {Paper presented at the International Conference on Human-Computer Interaction (HCII 2025). Gothenburg, Sweden},
doi = {10.1007/978-3-031-93715-6_16},
}